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Insight (step 1)
We come to each project open to its unique strategic and creative possibilities. Based on our client's individual marketing goals, we determine the project requirements and establish the scope and parameters. Then we research the business or product, explore the competitive landscape, identify key differentiators and gather the necessary assets.
Discovery culminates in the collaborative strategy session we conduct with each client. Together, we distill project insights and develop guidelines for the overall messaging and voice. We then solidify team consensus and develop the positioning that will guide our creative exploration |
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Ideation (step 3)Brainstorming sessions fuel the creative phase of our process. The result is a broad spectrum of creative possibilities, which we methodically refine and hone.
Implementation (step 4)Once a client selects a creative direction, our energies are directed toward aligning form and function. We roll out the brand language to express that alignment from different vantage points. From prototypes to mechanical files, we manage every aspect of production for meticulous quality assurance.
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© 2020 Spin Advertising
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