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Bold for the Cure

Our team listened closely to the needs of this new charitable organization, headed up by a group of Pathologist from the University of Michigan and the Mayo Clinic. What began as a passion for giving back to the community, we had five short weeks before the first fundraiser. We developed, name, logo, web site, donation engine, and devised personalized email and social media campaigns; and created strong, personal and compelling calls to action that motivated people to donate generously.

Identity / Print / Interactive / Donation System Integration / Social Marketing