MENU

Home > Portfolio > Digital Media

The paradigm for city living has shifted in Detroit and The Westin Book Cadillac Residences is positioned to reflect that new urban sophistication and exclusivity. The brand echoes the aesthetic of being restored and rejuvenated, reclaiming its position as Detroit's premier lodging, living and social gathering destination. Leveraging the access to sports, opera, symphony, ballet and museums, the full suite of marketing materials was designed to envision a rich and cultured urban lifestyle.
 

Identity / Print / Interactive / Advertising / Marketing / Digital Monitoring / View Case Study / Launch Website