The Ellington
This mixed-use project raised the bar for the Detroit retail and
residential market in terms of architecture, features and the overall marketing approach. We utilized virtual reality to envision the future
Detroit skyline and positioned The Ellington as an icon in the heart
of the hip and historic Midtown Detroit. From the marketing materials to the
website design, that fusion is reinforced with the juxtaposition of
hip neighborhood icons and luxurious modern amenities.
Re-Branding / Print / Interactive / Advertising
/ Marketing / EnvironmentalNext Case Study
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