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Putting a spin on the traditional approach, we developed a community-based brand experience for this residential real estate project. From the clubhouse re-design, to the sales center displays, give aways and branded collateral, all of the marketing components were designed to heighten the consumer experience. Contrasting dramatically with the lifestyle familiar to most condominium communities, the approach provided a window into cool city living and a new twist on real estate marketing.
 

Identity / Print / Interactive / Advertising / Marketing / Environmental / View Case Study