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Crystal Lofts

Designed to echo the Art Deco architecture style, this luxury development required refined visual language and images with a distinctive voice. Our branding carried a distinct feel that communicated the loft living with cutting edge amenities, an exceptional roof top terrace, and private balconies in a revitalized Midtown Detroit. The marketing materials and website captured the upscale loft living experience while also conveying the timeless charm of the project.

Identity / Print / Interactive / Advertising / Marketing / Environmental