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This mixed-use project raised the bar for the Detroit retail and residential market in terms of architecture, features and the overall marketing approach. We utilized virtual reality to envision the future Detroit skyline and positioned The Ellington as an icon in the heart of the hip and historic Midtown Detroit. From the marketing materials to the website design, that fusion is reinforced with the juxtaposition of hip neighborhood icons and luxurious modern amenities.
 

Re-Branding / Print / Interactive / Advertising / Marketing / Environmental / View Case Study